DANCING APPLE

CHATO STUDIO Unveils “The Dancing Apple” Art Installation to Launch Autumn/Winter 2023 Collection

CHATO STUDIO introduces a new art installation titled “The Dancing Apple” to celebrate the launch of its Autumn/Winter 2023 collection, hosted at the brand’s flagship store on the 1st floor of CentralWorld. This unique event blends cutting-edge AI technology with fashion to create an immersive and innovative experience for both guests and customers.

With a mission to unify fashion and art, CHATO STUDIO collaborated with Mook and Pete, art curators from ATT19, to design the in-store exhibition display. Staying true to the brand’s identity—which emphasizes nature and freedom—the installation draws on natural elements as its main theme, following the success of the previous event, The Dancing Water, where water was the focal point.

This season, the spotlight turns to the apple, a symbolic winter fruit reimagined with a playful, contemporary twist. Think glossy, sugar-coated apples dripping with color—an embodiment of a joyful winter ready for celebration and connection. Alongside the installation, CHATO STUDIO is also unveiling its new Holiday Season handbag collection, featuring the Tarti bag—a unisex, functional design perfect for daily use and travel.

The collection’s highlight color is apple red, featured across bag designs and accessories such as a headband inspired by the fruit, and a charming apple-shaped bag charm that can be personalized with one’s initials.

The star of the show is the Tarti Limited Apple Collection, where each bag’s hardware is meticulously crafted using enamel techniques commonly found in fine jewelry. Each piece is individually coated, creating a truly special and luxurious feel, setting it apart from standard designs.